Podcast Promotion: The Ultimate Guide To Growing Your ... - Marketing Podcast Jay Baer

Published Jan 11, 21
10 min read

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In truth, it became our main strategy for promoting our podcast. Create a Trello board and set up four Columns: Podcasts, Called, Intrigued, Reserved. Add all the podcasts and contact details to the first column. Write the e-mail that would offer YOU on yourself. Compose down some interesting facts about yourself.

Document the important things that you 'd wish to hear from a guest pitch. When I pitched myself to other programs, I always included a link to my rap video. It was something genuinely special and makes for an intriguing subject to talk about. It's what sets me apart from other guests.

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Craft each email specifically for the program and avoid a mass copy and paste task. Likewise, you do not have to be so god damn specialist. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Gotten in touch with. It's likewise an excellent concept to enable Card Aging, so you can get a graph of for how long those cards have actually been sitting in each column.

Do not follow up a few days later on and be like, "what the fuck, bro?" Give it a couple of weeks and follow-up with a short email ending with a concern. Who understands? Your email could have ended up in their spam folder, or you had the incorrect e-mail address. The objective is the move the cards along the columns and book as lots of interviews as you can regularly.

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Tough but fun The genuine idea here is to do something no one has actually ever done to promote a podcast. I did this for Listen Money Matters, and I did it again for the Driven podcast. Up till this time in the internet marketing area, I've produced 3 various rap videos which you can see here, here, and below.

No one saw it even though we promoted the hell out of it. I believe that it was a combination of individuals assuming it would have been shitty and not being funny enough. The reality is, this video did more for our show than just about any other kind of podcast marketing we tried.

Both Quartz and The Telegraph blogged about it, bringing really little traffic, however a lot of street cred and link juice (australian guest i love marketing podcast). Not everybody will create a rap video, but this is an exercise of thinking outside of the podcasting world to do some clever promotion. Lame If you got some extra cash burning a hole in your pocket, go ahead and buy some Facebook ads.

Nevertheless, they are unworthy the effort and are very short-term. I 'd much rather concentrate on developing material that will live on the internet permanently and regularly bring me new listeners for the rest of my presence. Facebook ads worked for us when we had Mr. Cash Mustache on our program.

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We produced an excellent program with him, and his fans LOVED it. They shared it on Reddit, Facebook, and his online forum - podcast marketing presenation. He likewise shared it on his massively big Twitter account. All of which got us a fast fuck-ton of new listeners. All we did was utilize it for a brief time.

Cash Mustache, and for just a few hundred bucks, we had the ability to profit from that ONE episode. We attempted it a couple of more times with other guests and didn't get almost the same reaction. That episode continued to be connected to and spoke about on social media without us needing to buy any more Facebook advertisements.

If you're anything like me, producing show notes for your episodes is the most feared job of publishing a podcast. The fact is, you must take your show notes simply as seriously as you take your program. Treat your show notes like genuine post that provide legitimate worth and useful links.

I'm not discussing transcripts. Sure, they offer more words for SEO worth, however if they are not cleaned up and formatted and offer real value, then you are wasting your money and time - this is marketing podcast. Compose something new. Turn your episodes into legible material. Provide links to the things you talk about in your program.

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If you don't wish to compose show notes, you need to work with somebody to write them for you. You can begin by reaching out to your audience due to the fact that they currently listened to your show. Or you can employ a kick-ass freelance author. They listen, perform additional research study, and turn each one of the episode posts into unbelievable SEO bait, helping to attract more listeners through Google - ted talks and "marketing" or "marketer" and "podcast" or "interview" -job.

We took a look at what episodes got the most downloads and tried to produce similar episodes in the future. We likewise attempted various types of episodes like Q&A s and determined to see if we need to continue doing them. It'll set you apart from a great deal of other programs and make you most likely to get included because there are staff members at iTunes listening.

Utilize your ears. If it sounds excellent, then it most likely is. Purchase a great mic. I advise the Audio Technica ATR 2100 and a great introduction USB mic. If you desire to buckle down, buy a great USB blending board (I use a Mackie ProFx8) and a vibrant mic (I use the Shure SM7B which is a standard broadcast mic used by Marc Maron).

Each of our episode show notes had more than 500 words and some rank very high on Google bringing us listeners by means of search. I like this Gimmick. These are simple to register for and worth having a look at to see if there are chances to be interviewed. It's also an easy way to discover podcast guests if you're looking for a specialist on a particular subject.

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It's also an easy method to find podcast visitors if you're looking for an expert on a particular topic. It works well to accelerate growth, but it can cause burn out. We started with producing an episode once a week for the very first 8 months. Then in May of 2014, we explored with doing an everyday episode for the next 31 days and our downloads exploded (podcast platform that integrates with marketing platform).

Daily can be great for making money but I do not suggest it anymore - music marketing monday podcast. It's overwhelming. I like the idea, but more as a way for special material as a free gift to individuals who sign up for your email list. Marc Maron creates two-minute video clips to promote each episode with simply an easy still image.

I won't be doing this, but I'm not versus it. Sure, why not. As long as you have innovative control over your program. Lame, however easy enough. I would just advise this if you're extremely enthusiastic and enjoy taking part in Facebook Groups or Forums based on your subject. I'm not much of a writer and find a tough time with this, so for me, it's not worth the pain of composing.

This one is a no-brainer. Probably will not get you much, however easy adequate to do once and leave it alone. From experience, I can inform you that Reddit is the just excellent source on this list. StumbleUpon can suck it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, but make them yourself instead of using the Javascript-heavy ones supplied by each social networks network.

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If you're not offering something with a direct ROI, avoid this. local business marketing podcast. Too costly. I'm not simply a fan of paying for fans. There is this idea that the more evaluations your podcast has, the higher you are ranked in iTunes. However, there is no tested correlation. In fact, outdoors studies done by Libsyn (podcast hosting software application) recommends that reviews hold little weight as compared to striking the "Subscribe" button.

What that suggests is you must absolutely get more evaluations since, in turn, that will assist you get you more subscribers (the advisor internet marketing podcast handwritten notes). Podcasts like Serial or S-Town succeed because each episode makes you desire to listen the next one. The show LOST was well-known for leaving cliffhangers with the pledge that they 'd be solved in the next episode, so naturally, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I do not believe he ever heard a single episode (high ticket marketing podcast). He put his show name therein. I do not actually see the value in this. Sure, leave your convenience zone and promote. I wouldn't speak exclusively to promote your podcast though.

But talking to build up your personal brand is a good concept, especially if you're spent for it. Yes, leave the podcast studio and fulfill your fans. This is life-altering and had an extensive affect on me as a podcaster. marketing podcast free. If you're attempting to build a blog/podcast, you must be collecting e-mails.

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Offer them alternatives. Deal them exclusive material for registering, like perk episodes or videos. Use Mailchimp. It's complimentary initially. Produce something special for your favorite podcasts. I remixed The Fizzle Show theme music as a metalcore tune (as you understand, I'm a fan of metalcore) and created the theme music for The $100 MBA Show and Podcast Movement. This pays off in word-of-mouth promo. App stores are simply another directory. I do not believe it's worth the time and money to develop an app to promote a podcast unless you were generating income on it. The marketing overlap appears quite low. I believe creating an online street group is a brilliant idea.

Produce banners they can install by themselves sites. empresa de marketing que desarrolla historias en podcast. This is simple enough to include in your show notes. We did this for all of our episodes but saw very little activity from them. The tweetable text has to be actually good and valuable for this to work. Do not make inside jokes tweetable.

I have actually said this before and I'll say it again. Business card is dead. Do not waste the cash. I think it's a great idea to distribute cool boodle to your listeners. They will be blown away by this gesture making them more loyal to your show. Constantly look to construct brand ambassadors.

We believed long and hard about doing this and our listeners desired us to. I say go all out. I question anybody has actually ever seen someone using a t-shirt of a podcast and started listening to it. It's a great concept to provide shirt for complimentary to your listens to develop a devoted army of word-of-mouth promoters.

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I'm glad you made it through. How do you feel? Are you thrilled? Do you have a tactical plan? I know I'm pumped and ready to start promoting!. Remember, we're all pals here. Let's assist each other out and make podcasting even larger. When we prohibit together, it assists everybody. podcast on sales and marketing working together.

I do not have a shitty checklist to offer. Just delight in an email every now and then. You accept get e-mails from Matt Giovanisci. I'll appreciate your personal privacy and unsubscribe whenever.

There are lots of different methods to promote a podcast. Some are relatively easy and do not need a great deal of effort, while some might take a bit more time. I have actually tried to consist of a range of various podcast marketing strategies so that you can choose what makes good sense for you.



Contents Sounds simple however brand-new customers are the most crucial consider ranking higher in Apple Podcasts (formerly iTunes). It likewise suggests listeners will immediately down brand-new episodes when they're published. the advisor internet marketing podcast handwritten notes. Apple Podcasts is the huge player however Spotify and Google are rapidly acquiring ground as the go-to location where people discover and listen to podcasts.

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