Podcast Marketing: 50 Podcasters Share The Tactics They Used ... - Marketing Podcast

Published Jan 23, 21
10 min read

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In reality, it became our primary technique for promoting our podcast. Develop a Trello board and set up 4 Columns: Podcasts, Called, Interested, Scheduled. Include all the podcasts and contact info to the first column. Write the e-mail that would sell YOU on yourself. Make a note of some intriguing realities about yourself.

Make a note of the things that you 'd want to hear from a visitor pitch. When I pitched myself to other programs, I always included a link to my rap video. It was something genuinely special and makes for a fascinating topic to go over. It's what sets me apart from other visitors.

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Craft each email particularly for the program and prevent a mass copy and paste job. Also, you don't need to be so god damn specialist. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Called. It's likewise an excellent idea to make it possible for Card Aging, so you can get a visual representation of the length of time those cards have been being in each column.

Don't follow up a few days later on and resemble, "what the fuck, bro?" Provide it a couple of weeks and follow-up with a brief email ending with a question. Who understands? Your email might have wound up in their spam folder, or you had the wrong email address. The objective is the move the cards along the columns and book as numerous interviews as you can regularly.

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Tough but enjoyable The genuine concept here is to do something nobody has actually ever done to promote a podcast. I did this for Listen Money Matters, and I did it again for the Driven podcast. Up till this time in the internet marketing space, I've produced three different rap videos which you can see here, here, and listed below.

Nobody saw it despite the fact that we promoted the hell out of it. I believe that it was a combination of individuals presuming it would have been shitty and not being funny enough. The truth is, this video did more for our program than just about any other type of podcast marketing we attempted.

Both Quartz and The Telegraph discussed it, bringing extremely little traffic, however a ton of street cred and link juice (marketing podcast for infosec business owners). Not everybody will create a rap video, however this is a workout of believing beyond the podcasting world to do some clever promo. Lame If you got some additional money burning a hole in your pocket, go ahead and buy some Facebook advertisements.

Nevertheless, they are not worth the effort and are extremely short-term. I 'd much rather concentrate on creating material that will live on the internet permanently and consistently bring me brand-new listeners for the rest of my existence. Facebook ads worked for us when we had Mr. Money Mustache on our program.

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We produced a fantastic program with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his online forum - digital agency marketing podcast. He also shared it on his enormously large Twitter account. All of which got us a quick fuck-ton of new listeners. All we did was utilize it for a brief time.

Money Mustache, and for simply a few hundred bucks, we had the ability to capitalize on that a person episode. We tried it a few more times with other visitors and didn't get nearly the exact same reaction. That episode continued to be linked to and talked about on social networks without us needing to purchase anymore Facebook ads.

If you're anything like me, producing program notes for your episodes is the most dreaded task of publishing a podcast. The reality is, you must take your program keeps in mind simply as seriously as you take your program. Treat your show notes like real article that supply genuine worth and helpful links.

I'm not speaking about records. Sure, they offer more words for SEO value, however if they are not cleaned and formatted and provide genuine value, then you are wasting your time and money - is a podcast good for b2b marketing. Write something brand-new. Turn your episodes into clear content. Offer links to the things you talk about in your show.

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If you do not wish to compose show notes, you need to employ somebody to write them for you. You can start by reaching out to your audience due to the fact that they currently listened to your show. Or you can employ a kick-ass freelance writer. They listen, perform additional research, and turn every one of the episode posts into incredible SEO bait, assisting to reel in more listeners via Google - podcast as marketing tool.

We took a look at what episodes got the most downloads and attempted to develop similar episodes in the future. We also attempted different kinds of episodes like Q&A s and determined to see if we need to continue doing them. It'll set you apart from a lot of other shows and make you more likely to get included since there are staff members at iTunes listening.

Utilize your ears. If it sounds good, then it most likely is. Buy a great mic. I recommend the Audio Technica ATR 2100 and a great introduction USB mic. If you desire to get severe, purchase an excellent USB blending board (I use a Mackie ProFx8) and a vibrant mic (I use the Shure SM7B which is a standard broadcast mic utilized by Marc Maron).

Each of our episode show notes had more than 500 words and some rank very high on Google bringing us listeners via search. I like this Trick. These are simple to register for and worth checking out to see if there are chances to be talked to. It's also an easy way to discover podcast visitors if you're searching for a professional on a specific subject.

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It's likewise an easy method to find podcast visitors if you're looking for a specialist on a particular topic. It works well to speed up growth, however it can result in burn out. We began with producing an episode when a week for the first 8 months. Then in May of 2014, we experimented with doing a daily episode for the next 31 days and our downloads took off (money and marketing podcast emmille de la cruz).

Daily can be excellent for generating income but I don't advise it any longer - participation marketing podcast. It's frustrating. I like the concept, but more as a way for exclusive material as a free gift to individuals who register for your e-mail list. Marc Maron produces two-minute video clips to promote each episode with just an easy still image.

I will not be doing this, however I'm not versus it. Sure, why not. As long as you have innovative control over your show. Lame, but simple enough. I would only suggest this if you're extremely passionate and delight in getting involved in Facebook Groups or Online forums based upon your topic. I'm not much of an author and discover a difficult time with this, so for me, it's unworthy the pain of composing.

This one is a no-brainer. Probably will not get you much, however easy adequate to do when and leave it alone. From experience, I can inform you that Reddit is the only good source on this list. StumbleUpon can draw it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, however make them yourself rather of using the Javascript-heavy ones provided by each social networks network.

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If you're not selling something with a direct ROI, avoid this. podcast marketing roi. Too pricey. I'm not simply a fan of paying for fans. There is this notion that the more evaluations your podcast has, the greater you are ranked in iTunes. However, there is no tested connection. In reality, outside studies done by Libsyn (podcast hosting software) recommends that evaluations hold little weight as compared to hitting the "Subscribe" button.

What that means is you need to absolutely get more reviews since, in turn, that will assist you get you more customers (marketing secrets podcast fm). Podcasts like Serial or S-Town succeed since each episode makes you wish to listen the next one. The program LOST was well-known for leaving cliffhangers with the pledge that they 'd be solved in the next episode, so naturally, you 'd tune in.

John Lee Dumas left a review on our podcast. I don't believe he ever heard a single episode (the craft of marketing podcast). He put his program name therein. I do not truly see the worth in this. Sure, get out of your convenience zone and promote. I would not speak solely to promote your podcast though.

However talking to build up your individual brand is a good concept, specifically if you're paid for it. Yes, leave the podcast studio and satisfy your fans. This is life-changing and had an extensive affect on me as a podcaster. make marketing podcast video clip. If you're trying to construct a blog/podcast, you need to be gathering e-mails.

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Provide alternatives. Offer them exclusive content for signing up, like perk episodes or videos. Use Mailchimp. It's free in the beginning. Develop something special for your preferred podcasts. I remixed The Fizzle Program style music as a metalcore tune (as you understand, I'm a fan of metalcore) and developed the theme music for The $100 MBA Program and Podcast Motion. This settles in word-of-mouth promo. App shops are simply another directory site. I do not think it's worth the time and money to produce an app to promote a podcast unless you were earning money on it. The marketing overlap seems quite low. I believe producing an online street team is a dazzling concept.

Produce banners they can set up on their own sites. businesese influencer marketing podcast. This is easy enough to add in your program notes. We did this for all of our episodes however saw extremely little activity from them. The tweetable text has to be actually great and important for this to work. Do not make inside jokes tweetable.

I have actually stated this prior to and I'll say it again. The organization card is dead. Don't lose the cash. I believe it's a great idea to hand out cool swag to your listeners. They will be blown away by this gesture making them more devoted to your show. Constantly look to build brand name ambassadors.

We thought long and hard about doing this and our listeners wanted us to. I say go for it. I question anyone has actually ever seen somebody wearing a tee shirt of a podcast and started listening to it. It's an excellent concept to offer t-shirt for complimentary to your listens to construct a devoted army of word-of-mouth promoters.

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I'm happy you made it through. How do you feel? Are you delighted? Do you have a strategy? I understand I'm pumped and all set to begin promoting!. Remember, we're all friends here. Let's help each other out and make podcasting even bigger. When we ban together, it assists everyone. renegade marketing podcast.

I don't have a shitty list to provide. Just delight in an e-mail every so often. You consent to get emails from Matt Giovanisci. I'll appreciate your personal privacy and unsubscribe at any time.

There are lots of various ways to promote a podcast. Some are fairly simple and do not need a great deal of effort, while some might take a bit more time. I've tried to include a variety of various podcast marketing tactics so that you can choose what makes sense for you.



Contents Sounds basic however new subscribers are the most important factor in ranking higher in Apple Podcasts (previously iTunes). It likewise means listeners will immediately down brand-new episodes when they're published. ecommerce marketing podcast. Apple Podcasts is the huge gamer but Spotify and Google are quickly making headway as the go-to location where individuals discover and listen to podcasts.

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