11 Strategies To Market Your Podcast In 2020 – Outbrain - This Old Marketing Podcast

Published Feb 15, 21
10 min read

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In reality, it became our primary technique for promoting our podcast. Produce a Trello board and set up four Columns: Podcasts, Gotten In Touch With, Intrigued, Booked. Add all the podcasts and contact information to the very first column. Write the email that would sell YOU on yourself. Document some intriguing realities about yourself.

Compose down the things that you 'd want to hear from a visitor pitch. When I pitched myself to other programs, I always included a link to my rap video. It was something really unique and produces an intriguing topic to go over. It's what sets me apart from other guests.

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Craft each e-mail specifically for the program and prevent a mass copy and paste job. Likewise, you do not need to be so god damn specialist. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Contacted. It's also a great concept to allow Card Aging, so you can get a visual representation of for how long those cards have actually been sitting in each column.

Don't follow up a couple of days later on and be like, "what the fuck, bro?" Give it a few weeks and follow-up with a short e-mail ending with a concern. Who understands? Your e-mail could have wound up in their spam folder, or you had the wrong e-mail address. The goal is the move the cards along the columns and book as numerous interviews as you can regularly.

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Tough however fun The genuine idea here is to do something no one has actually ever done to promote a podcast. I did this for Listen Cash Matters, and I did it once again for the Driven podcast. Up until this time in the online marketing space, I've produced 3 different rap videos which you can see here, here, and below.

No one watched it despite the fact that we promoted the hell out of it. I believe that it was a combination of people presuming it would have been shitty and not being funny enough. The truth is, this video did more for our show than almost any other type of podcast marketing we attempted.

Both Quartz and The Telegraph discussed it, bringing really little traffic, but a lots of street cred and link juice (podcast marketing mix). Not everyone will develop a rap video, but this is a workout of believing beyond the podcasting world to do some clever promotion. Lame If you got some extra money burning a hole in your pocket, go ahead and purchase some Facebook advertisements.

Nevertheless, they are unworthy the effort and are very short-term. I 'd much rather focus on producing material that will live on the web forever and consistently bring me new listeners for the rest of my existence. Facebook ads worked for us when we had Mr. Money Mustache on our show.

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We produced a great program with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his forum - marketing leads podcast. He also shared it on his massively large Twitter account. All of which got us a quick fuck-ton of new listeners. All we did was leverage it for a brief time.

Cash Mustache, and for simply a few hundred dollars, we were able to take advantage of that ONE episode. We attempted it a few more times with other guests and didn't get nearly the exact same reaction. That episode continued to be linked to and discussed on social media without us having to purchase anymore Facebook advertisements.

If you're anything like me, producing show notes for your episodes is the most dreaded task of publishing a podcast. The fact is, you ought to take your program notes simply as seriously as you take your show. Treat your show notes like real article that supply genuine value and beneficial links.

I'm not speaking about transcripts. Sure, they provide more words for SEO value, but if they are not cleaned and formatted and offer genuine worth, then you are losing your time and cash - podcast on subaru marketing and lesbian market. Compose something new. Turn your episodes into clear content. Offer links to the important things you speak about in your show.

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If you do not wish to write show notes, you need to employ someone to write them for you. You can begin by connecting to your audience since they currently listened to your show. Or you can hire a kick-ass freelance writer. They listen, perform additional research, and turn each one of the episode posts into extraordinary SEO bait, assisting to attract more listeners via Google - podcast+marketing.

We looked at what episodes got the most downloads and tried to produce similar episodes in the future. We likewise tried different types of episodes like Q&A s and measured to see if we should continue doing them. It'll set you apart from a great deal of other programs and make you more likely to get included because there are employees at iTunes listening.

Utilize your ears. If it sounds great, then it probably is. Invest in a great mic. I suggest the Audio Technica ATR 2100 and a great introduction USB mic. If you want to buckle down, buy an excellent USB mixing board (I use a Mackie ProFx8) and a dynamic mic (I use the Shure SM7B which is a basic broadcast mic used by Marc Maron).

Each of our episode show notes had more than 500 words and some rank very high up on Google bringing us listeners via search. I like this Trick. These are simple to register for and worth inspecting out to see if there are chances to be spoken with. It's likewise an easy method to discover podcast visitors if you're looking for a professional on a particular subject.

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It's also a simple way to discover podcast guests if you're trying to discover an expert on a specific subject. It works well to accelerate development, however it can result in burn out. We began with producing an episode when a week for the first 8 months. Then in May of 2014, we explore doing a daily episode for the next 31 days and our downloads exploded (marketing playbook podcast).

Daily can be great for generating income however I do not advise it anymore - businesese influencer marketing podcast. It's overwhelming. I like the idea, however more as a way for exclusive material as a giveaway to individuals who sign up for your email list. Marc Maron produces two-minute video clips to promote each episode with simply a simple still image.

I won't be doing this, however I'm not versus it. Sure, why not. As long as you have innovative control over your show. Lame, however easy enough. I would just recommend this if you're incredibly passionate and delight in taking part in Facebook Groups or Forums based on your topic. I'm not much of a writer and discover a difficult time with this, so for me, it's unworthy the agony of writing.

This one is a no-brainer. Most likely won't get you much, but simple enough to do once and leave it alone. From experience, I can inform you that Reddit is the just good source on this list. StumbleUpon can suck it, Pinterest is the wrong crowd, and Google+ is dead. Yes, but make them yourself instead of utilizing the Javascript-heavy ones supplied by each social media network.

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If you're not offering something with a direct ROI, avoid this. social media marketing podcast alexa. Too costly. I'm not just a fan of paying for fans. There is this idea that the more reviews your podcast has, the higher you are ranked in iTunes. However, there is no tested correlation. In reality, outside research studies done by Libsyn (podcast hosting software application) recommends that evaluations hold little weight as compared to hitting the "Subscribe" button.

What that implies is you ought to definitely get more reviews because, in turn, that will help you get you more customers (contact this old marketing podcast). Podcasts like Serial or S-Town do well since each episode makes you wish to listen the next one. The program LOST was notorious for leaving cliffhangers with the guarantee that they 'd be resolved in the next episode, so of course, you 'd tune in.

John Lee Dumas left a review on our podcast. I don't believe he ever heard a single episode (local marketing podcast). He put his show name therein. I don't actually see the value in this. Sure, leave your comfort zone and promote. I wouldn't speak solely to promote your podcast though.

But talking to construct up your individual brand is a great concept, especially if you're paid for it. Yes, leave the podcast studio and fulfill your fans. This is life-changing and had a profound affect on me as a podcaster. the affiliate marketing daily podcast. If you're trying to build a blog/podcast, you need to be gathering emails.

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Offer them alternatives. Offer them unique material for signing up, like bonus episodes or videos. Use Mailchimp. It's totally free initially. Create something special for your favorite podcasts. I remixed The Fizzle Program theme music as a metalcore tune (as you understand, I'm a fan of metalcore) and created the style music for The $100 MBA Show and Podcast Motion. This pays off in word-of-mouth promo. App stores are just another directory. I do not believe it's worth the time and cash to produce an app to promote a podcast unless you were earning money on it. The marketing overlap appears quite low. I think creating an online street group is a brilliant concept.

Create banners they can put up on their own websites. influecer marketing podcast diaper bag. This is easy enough to add in your show notes. We did this for all of our episodes however saw very little activity from them. The tweetable text has to be truly great and important for this to work. Do not make inside jokes tweetable.

I have actually stated this before and I'll say it once again. Business card is dead. Don't squander the cash. I think it's an excellent idea to give away cool swag to your listeners. They will be blown away by this gesture making them more faithful to your program. Constantly aim to construct brand name ambassadors.

We thought long and hard about doing this and our listeners wanted us to. I state go all out. I doubt anyone has actually ever seen somebody using a tee shirt of a podcast and started listening to it. It's an excellent idea to provide shirt free of charge to your listens to build a devoted army of word-of-mouth promoters.

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I'm delighted you made it through. How do you feel? Are you delighted? Do you have a video game strategy? I understand I'm pumped and ready to begin promoting!. Keep in mind, we're all friends here. Let's help each other out and make podcasting even bigger. When we prohibit together, it assists everybody. adolescence is a marketing tool podcast.

I don't have a shitty checklist to offer. Simply take pleasure in an e-mail every so often. You accept get e-mails from Matt Giovanisci. I'll respect your privacy and unsubscribe any time.

There are loads of different methods to promote a podcast. Some are relatively easy and do not require a great deal of effort, while some may take a bit more time. I've attempted to include a variety of different podcast marketing techniques so that you can pick what makes sense for you.

Contents Sounds basic however new subscribers are the most essential consider ranking higher in Apple Podcasts (previously iTunes). It likewise means listeners will immediately down new episodes when they're released. podcast marketing tips. Apple Podcasts is the big gamer but Spotify and Google are quickly making headway as the go-to location where people find and listen to podcasts.